Canopy at Oak Mountain - Pelham, AL

Winner of the 2024 CoStar Impact Award for Commercial Development of the Year

Category: News

Canopy at Oak Mountain Wins the 2024 Costar Impact Award for Commercial Development of the Year

Located at the base and outskirts of Oak Mountain State Park, the mixed-use Canopy at Oak Mountain development overcame numerous challenges to come to life but now has much to offer the Birmingham, Alabama, populace.

CoStar’s Impact Awards highlight the commercial real estate transactions and projects that have transformed their markets over the past year. The winners are chosen by independent panels of industry professionals who work in the markets they judge.

In recognition, the project was selected by a panel of local industry professionals as the winner of the 2024 CoStar Impact Award for commercial development of the year.
This development includes 234 luxury apartments and about 25,000 square feet of retail space. Partnership Group, a venture consisting of GenRev Properties and WeldenField, acquired the 26-acre site pre-COVID and faced various obstacles before breaking ground on the development in late 2021.

Being at the base of a mountain also presented several challenges, especially related to rock excavation, but the project was successfully completed close to Interstate 65 to the east and Highway 31 to the west.

About the Project:
Canopy at Oak Mountain was completed in September near the city of Pelham and with access to the Oak Mountain State Park and its thousands of acres of nature and bike and pedestrian paths. The $60 million project is also 4 miles from local shopping at the Riverchase Galleria Mall and a few miles from several hospitals. It has an outdoor amphitheater and Pelham Civic Center for residents and tenants across the street.

What the Judges Said:
“The Canopy at Oak Mountain significantly enhances the local community by providing a unique mix of residential and retail space, bolstering economic activity and community engagement,” said Stephanie Hill, director of marketing and research at Southpace Properties. “The outdoor amphitheater, civic center, and direct access to Oak Mountain State Park through a new bike path further enrich the living experience, indicating a substantial positive impact on the local environment and lifestyle.”

They Made it Happen:
John Benner of GenRev Properties and Welden Johnston of WeldenField

Article Written By Brian Whitney and Adam Reiskin, Costar
March 27, 2024

CoStar’s Impact Awards highlight the commercial real estate transactions and projects that have transformed their markets over the past year. The winners are chosen by independent panels of industry professionals who work in the markets they judge. Learn more about the awards here.

Read more…



Development Project Near Oak Mountain State Park Slated To Open Summer 2023


A new 40-acre multi-use development is taking shape on a mountainside near I-65 in Pelham near Oak Mountain State Park. Developers of Canopy at Oak Mountain said most of the $60 million project could be completed by the end of next year. A project of GenRev Properties and Welden-Field, the contractor is Maxus Construction, with CS Beatty involved in site preparation. Talks and planning began more than three years ago.

Want to learn more about the brand new development coming soon to Pelham, Canopy at Oak Mountain
Click the links below for additional details from a variety of news outlets.


WeldenField’s Spiritual Integration Model Featured on

Excerpt from

by Amanda Lawson

Oh, the irony when the cobbler’s kid has no shoes. This is a favorite metaphor of Chuck Welden, CEO of Welden Field, a property management and development firm that has turned its gaze toward measuring Kingdom Performance Indicators alongside traditional KPIs. It points out the counterintuitive nature of how the American Church typically views mission work as almost exclusively international, while neglecting the mission field within its borders.

Seeking to address this disparity, Welden Field has joined the ranks of other FDIs and FDEs integrating faith in their multifamily business operations. In addition to inviting investors to participate in a monthly prayer meeting, Welden Field designates 2% of its annual equity to support efforts toward spiritual integration in its communities.

Read entire article at


Redevelopment of Southtown Begins with Demolition – Birmingham, AL

Demolition began today on Southtown, the public housing community sitting on 26 acres of high-demand property behind a painted wall on University Boulevard between St. Vincent’s Hospital and the UAB campus.

The Southtown Court public housing campus will be converted from multiple dwelling to mixed-use. That will make way for a mix of residential development, hotel and office space, parking garages and retail space on the opposite side of Red Mountain Expressway from St. Vincent’s Hospital.     Read article on


Additional articles relating to the Southtown Redevelopment Project:

Southtown Court Demolition Begins, Clearing the Way for a New Mixed-Use Housing Development

W. Edgar Welden, Sr. Inducted In The Birmingham Business Hall of Fame

Nine individuals have been selected for induction in the Birmingham Business Hall of Fame including W. Edgar Welden, Sr.

This year’s list includes bank legends, CEOs of corporate titans, advertising mavens and several entrepreneurs, innovators and community catalysts.

Founded by the Kiwanis Club of Birmingham in 1997, the Birmingham Business Hall of Fame honors individuals who have shaped the city’s business world, economy and community for the better.


Read more here

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WeldenField’s Cheryl Morton’s breast cancer story didn’t start with her own diagnosis. It started with her mother’s. 

Cheryl Morton at ReceptionWhen she was a junior in high school, her then-45-year-old mother discovered she had breast cancer. At 17, Cheryl found herself taking on the role of caretaker, assisting with her mother’s needs at home and driving her to medical appointments. After a year of intensive treatment, her mother passed away from the disease. 

A little over 10 years later, she found herself in the same position. This time, however, Morton’s daughter was only six months old. 

“The initial diagnosis…I was in a lot of shock,” said Morton. “You hear it and you don’t hear it. I thought, ‘am I going to have to go through the same thing as my mom?’”

Read entire article here on the Breast Cancer Research Foundation’s Website


Cheryl Morton, pictured with Charles Welden. Photo Credit: